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How does interior design affect the customer experience in a restaurant?

A restaurant’s customer experience is about much more than good food and friendly service. The atmosphere and functionality of the space have a big impact on the overall experience customers have of the place. We offer some suggestions on how the interior can make customers happier – and keep them coming back for more!

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Lighting creates the atmosphere

Lighting creates a first impression that affects the mood of customers as soon as they arrive.

  • Warm and soft lighting creates an intimate and relaxed atmosphere.
  • Bright, cold lighting is ideal for longer meals, such as lunchtime.
  • Smart lighting can adapt to the time of day and the occasion.
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The facilities must be functional

Customers appreciate easy-to-use and clear facilities.

  • Is there enough space between table groups to allow you to talk in private?
  • Can you move comfortably in a restaurant? For example, can you get to the toilet or the takeaway table without disturbing other diners?
  • Offer a variety of seating options: private nooks, group tables and comfortable sofas.

Colours and materials

The right colours and materials can affect your mood and even your appetite!

  • Reds and other warm colours increase appetite.
  • Natural materials such as wood and stone add comfort and often luxury.
  • Easy-to-clean materials ensure cleanliness and durability.
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Emphasising brand and personality

The interior of a restaurant should clearly communicate its style and values:

  • A traditional restaurant can make use of old wooden furniture and soft colours, for example.
  • A trendy social restaurant can favour bold colours and a modern look.
  • Decorative elements, such as art and logos, can be used to further enhance the brand.

Bring customers back with the right solutions

Good acoustics are an important part of the customer experience:

  • Music that is too loud in a restaurant is unpleasant, while music that is too quiet can cause awkward moments.
  • Use acoustic panels or soft materials such as carpets and curtains to control sound.

When you invest in your interior design, your customers will have a comfortable and memorable experience. If you’re planning to renovate your restaurant, Kruunuremontti can help you create spaces that support your customer experience and your business goals.

If you are planning to renovate your restaurant, check out our restaurant renovation services.